No investment improves team performance better than sales coaching.
So why aren't your sales managers coaching?
Nearly 75% of leading companies cite sales coaching as the most important role of front-line sales managers. However, less than 20% of sales manager time is spent on proactive coaching according to the American Association of Inside Sales Professionals (AA-ISP). For the sake of sales performance, this has to change.
- What every sales manager needs to understand about coaching
- Why who you coach is just as important as how you coach
- How to implement a consistent, data-driven coaching process in your organization