Revenue is a result of sales activities.
The modern sales leader understands the cause-and-effect relationship: To achieve specific business results, you must perform certain activities.
This is the premise of activity-based selling.
Managing sales reps around the activities that lead to sales is effective, and sales organizations are seeing tangible ROI with activity-based selling. Paycor saw a 45 percent increase in appointments per sales rep; Veritas experienced a 105 percent increase in proposals sent; and Ryerson increased monthly reactivated accounts by 60 percent.
That's why we created a 16-step strategic guide to build your own activity-based selling strategy.
With this guide, you'll learn how to:
- Define your key sales metrics
- Align your sales organization
- Monitor and course-correct performance
- Grow from a strong foundation
Fill out the form, and you'll be redirected to the eBook. (You'll also receive a copy via email.)
With activity-based selling, salespeople make better decisions on what activities to spend their time on. Sales managers know what to manage. And business leaders can truly manage sales performance.